Know what your role owns - and what to do next.

District leaders & superintendents

Make accessibility a governed district priority with a named owner, an approved roadmap, and a reporting rhythm the board can understand.

Focus now

• Name an executive sponsor and operational lead.
• Approve a cross-functional inventory and risk assessment.
• Fund remediation, training, and sustainable monitoring.
• Track progress, barriers, exceptions, and feedback.

IT, web & application teams

Own the technical environment: templates, components, integrations, testing practices, issue queues, and vendor accountability.

Focus now

• Inventory sites, apps, portals, authentication flows, and vendors.
• Test representative templates with keyboard and assistive technology.
• Fix systemic barriers before repeating page-level repairs.
• Add accessibility checks to release and procurement workflows.

Communications teams

Protect access at the publishing layer, where daily updates, emergency notices, campaigns, graphics, video, and documents can create new barriers.

Focus now

• Use meaningful headings, links, alt text, and plain language.
• Caption video and provide accessible equivalents for visual notices.
• Stop publishing image-only flyers and untagged PDFs.
• Create an accessible content review checklist.

Special education & accessibility staff

Bring disability expertise and community experience into governance without becoming the sole owner of every technical or publishing task.

Focus now

• Define and publicize an accessible feedback process.
• Connect recurring accommodation needs to systemic fixes.
• Include people with disabilities in testing and prioritization.
• Help teams understand impact, policy, and escalation.

Teachers & content owners

Create learning and public-facing materials that work for students, families, and colleagues using different devices and assistive technologies.

Focus now

• Use built-in heading, list, table, and link structures.
• Add useful image descriptions and accurate captions.
• Check reading order, contrast, and keyboard use.
• Choose accessible source formats before exporting to PDF.

Higher education & public education entities

Coordinate a decentralized environment spanning colleges, departments, libraries, research centers, public programs, LMS content, and procurement.

Focus now

• Set institution-wide policy with distributed accountability.
• Prioritize high-use student and public journeys.
• Build accessibility requirements into technology acquisition.
• Support faculty and staff with training, templates, and expert help.